The purpose of this project was to create a 3D ad to market the default Blender Cube as an AI creative assistant, similar to the Google Home or Amazon’s Alexa. Another challenge for this project was to market the cube the same way Apple markets their iPhones.
The first step in the creation of this project was to do research on how Apple markets their products. I studied the iPhone 8 commercial. What I found was that Apple uses close up, cinematic shots to make their products feel larger than life.
Once I identified this element of the Apple commercials, I began storyboarding, keeping in mind the close up, cinematic shots.
Next, I went into Blender and began modelling. Even though this project is to sell the default cube, it needed beveled edges to make the close up shots appear cleaner, less angular. I also modeled a cube that would transform into the product icon.
Once modeling and 3D animations were complete, I rendered the 3D animation and took it into After Effects to add typography and a final closing card.
