The Linear Horizons project was designed to test how well I could build a brand from scratch. The first step of the process was finding a name and service for my fictional company. For Linear Horizons, I chose a tech company that specializes in tech repair and manufacturing. Once that was complete, I designed a monogram logo for the company.
Once a logo was designed, I extrapolated a brand from the colors and applied the logo to products that would be sold in one of the Linear Horizon stores.
